Peep
Designing packaging and marketing materials for a NY based eyewear brand.
Role
Lead Designer
Timeline
4 weeks
Team
Lead Designer
Skills
Graphic Design
Branding
Logo COncept
Building The Brand.
To create the logo I combined the company name and glasses iconography. The logo communicates the companies values: individuality, playfulness, and customization.
Brand Colors
Comfort Colors.
The brand colors are variations of the three primary colors. They were chosen to convey a sense of customizability, and the idea of familiarity.
Brand PatternS
I designed unique brand patterns to be used across packaging, and other brand materials. The first being the most subtle. A zoomed in version of the original glasses design, that incorporates the primary logo. The second pattern uses the same glasses icon in a more dense arrangement. The third patter combines all of the brand logos and marks.
Packaging Designs
Wrapping It Up.
Below is a demonstration of the brand patterns in action on physical packaging including, shopping bags, boxes, and cases.
