Thoughtful Intentions
Developing a brand identity and social strategy for a lifestyle podcast.
Role
Lead Designer
Timeline
3 months
Team
Lead Designer
Skills
Graphic Design
Branding
Brand Identity
I kept the brand identity simple and relatable. A style that carries throughout all brand assets. It was important to the client thay the visuals did not take away from the story telling.
Brand Colors
Calm. Cool. Collected.
The color palette is comprised of a variety of cool tones to communicate calmness, and understanding.
ePIDsODE ART & SOCIAL TEMPLATES
Episode Art.
The thoughtful intentions podcast wanted templates that could be used for each guest to create some buzz across social platforms. I created an album cover like graphic that showcases an image of the guest, the episode title, and the release date. The second graphic is an introduction post to welcome the next guest before the episode is released. Finally I designed a graphic that could display a quote that is used during an episode or pertains to the topic discussed.
Social Strategy in Action.
Step 1 | Exploration
Asking the audience what kind of guest they want to see and what questions they would like answered.
Step 2 | Introduction
These posts introduce the audience to the next guest and give some background on the episode.
Step 3 | release
This post lets the audience know that there is a new podcast available for listening.
Step 4 | Reinforcement
These posts encourage listeners to connect with guests on a deeper level. The quote post alludes to meaningful themes discussed by guests, and the if you know you know post gives listeners a BTS view of each guest and their background.
